Upsert a company entity

Upsert

curl --request PUT \
  --url http://api.gu1.ai/entities/upsert \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "entity": {},
  "options": {},
  "options.conflictResolution": {},
  "options.deduplicationStrategy": {},
  "options.createRelationships": true
}
'

import requests

url = "http://api.gu1.ai/entities/upsert"

payload = {
    "entity": {},
    "options": {},
    "options.conflictResolution": {},
    "options.deduplicationStrategy": {},
    "options.createRelationships": True
}
headers = {
    "Authorization": "Bearer <token>",
    "Content-Type": "application/json"
}

response = requests.put(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'PUT',
  headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    entity: {},
    options: {},
    'options.conflictResolution': {},
    'options.deduplicationStrategy': {},
    'options.createRelationships': true
  })
};

fetch('http://api.gu1.ai/entities/upsert', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "http://api.gu1.ai/entities/upsert",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "PUT",
  CURLOPT_POSTFIELDS => json_encode([
    'entity' => [
        
    ],
    'options' => [
        
    ],
    'options.conflictResolution' => [
        
    ],
    'options.deduplicationStrategy' => [
        
    ],
    'options.createRelationships' => true
  ]),
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer <token>",
    "Content-Type: application/json"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "http://api.gu1.ai/entities/upsert"

	payload := strings.NewReader("{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}")

	req, _ := http.NewRequest("PUT", url, payload)

	req.Header.Add("Authorization", "Bearer <token>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.put("http://api.gu1.ai/entities/upsert")
  .header("Authorization", "Bearer <token>")
  .header("Content-Type", "application/json")
  .body("{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("http://api.gu1.ai/entities/upsert")

http = Net::HTTP.new(url.host, url.port)

request = Net::HTTP::Put.new(url)
request["Authorization"] = 'Bearer <token>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}"

response = http.request(request)
puts response.read_body

{
  "success": true,
  "action": "<string>",
  "entity": {},
  "previousEntity": {},
  "confidence": 123,
  "reasoning": "<string>",
  "conflicts": [
    {}
  ]
}

PUT

entities

upsert

Upsert

curl --request PUT \
  --url http://api.gu1.ai/entities/upsert \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "entity": {},
  "options": {},
  "options.conflictResolution": {},
  "options.deduplicationStrategy": {},
  "options.createRelationships": true
}
'

import requests

url = "http://api.gu1.ai/entities/upsert"

payload = {
    "entity": {},
    "options": {},
    "options.conflictResolution": {},
    "options.deduplicationStrategy": {},
    "options.createRelationships": True
}
headers = {
    "Authorization": "Bearer <token>",
    "Content-Type": "application/json"
}

response = requests.put(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'PUT',
  headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    entity: {},
    options: {},
    'options.conflictResolution': {},
    'options.deduplicationStrategy': {},
    'options.createRelationships': true
  })
};

fetch('http://api.gu1.ai/entities/upsert', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "http://api.gu1.ai/entities/upsert",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "PUT",
  CURLOPT_POSTFIELDS => json_encode([
    'entity' => [
        
    ],
    'options' => [
        
    ],
    'options.conflictResolution' => [
        
    ],
    'options.deduplicationStrategy' => [
        
    ],
    'options.createRelationships' => true
  ]),
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer <token>",
    "Content-Type: application/json"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "http://api.gu1.ai/entities/upsert"

	payload := strings.NewReader("{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}")

	req, _ := http.NewRequest("PUT", url, payload)

	req.Header.Add("Authorization", "Bearer <token>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.put("http://api.gu1.ai/entities/upsert")
  .header("Authorization", "Bearer <token>")
  .header("Content-Type", "application/json")
  .body("{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("http://api.gu1.ai/entities/upsert")

http = Net::HTTP.new(url.host, url.port)

request = Net::HTTP::Put.new(url)
request["Authorization"] = 'Bearer <token>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"entity\": {},\n  \"options\": {},\n  \"options.conflictResolution\": {},\n  \"options.deduplicationStrategy\": {},\n  \"options.createRelationships\": true\n}"

response = http.request(request)
puts response.read_body

{
  "success": true,
  "action": "<string>",
  "entity": {},
  "previousEntity": {},
  "confidence": 123,
  "reasoning": "<string>",
  "conflicts": [
    {}
  ]
}

Overview

The upsert endpoint intelligently creates a new company or updates an existing one based on configurable duplicate detection strategies. It automatically handles conflicts and prevents duplicate records using exact matching, fuzzy matching, or AI-powered similarity detection.

Endpoint

PUT http://api.gu1.ai/entities/upsert

Authentication

Requires a valid API key in the Authorization header:

Authorization: Bearer YOUR_API_KEY

Request Body

object

required

The company data (same structure as Create Company endpoint)

object

Configuration options for upsert behavior

enum

How to handle conflicts when an existing company is found:

source_wins - New data overwrites existing data
target_wins - Keep existing data, ignore new data
manual_review - Flag for manual review without updating
smart_merge (default) - Intelligently merge both datasets

enum

Strategy for detecting duplicate companies:

exact_match - Match by externalId and taxId (case-insensitive)
fuzzy_match - Similarity matching on name and taxId (80% threshold)
ai_similarity - AI-powered semantic similarity detection
hybrid (recommended) - Exact match with fuzzy fallback

boolean

default:"true"

Whether to automatically create relationships between entities

Response

boolean

Indicates if the operation succeeded

string

The action performed: created or updated

object

The final company state after upsert

object

The company state before update (null if newly created)

number

Confidence score (0-1) for the duplicate detection match

string

Explanation of why the company was created/updated

array

Array of field-level conflicts detected during merge (if any)

Examples

Simple Upsert (Default Behavior)

curl -X PUT http://api.gu1.ai/entities/upsert \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "entity": {
      "type": "company",
      "externalId": "business_12345",
      "name": "María González",
      "countryCode": "AR",
      "taxId": "20-12345678-9",
      "entityData": {
        "company": {
          "firstName": "María",
          "lastName": "González",
          "dateOfBirth": "1985-03-15",
          "occupation": "Software Engineer",
          "income": 85000
        }
      }
    }
  }'

const response = await fetch('http://api.gu1.ai/entities/upsert', {
  method: 'PUT',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    entity: {
      type: 'company',
      externalId: 'business_12345',
      name: 'María González',
      countryCode: 'AR',
      taxId: '20-12345678-9',
      entityData: {
        company: {
          firstName: 'María',
          lastName: 'González',
          dateOfBirth: '1985-03-15',
          occupation: 'Software Engineer',
          income: 85000
        }
      }
    }
  })
});

const result = await response.json();
console.log(`Action: ${result.action}`); // 'created' or 'updated'
console.log(`Confidence: ${result.confidence}`);

import requests

response = requests.put(
    'http://api.gu1.ai/entities/upsert',
    headers={
        'Authorization': 'Bearer YOUR_API_KEY',
        'Content-Type': 'application/json'
    },
    json={
        'entity': {
            'type': 'company',
            'externalId': 'business_12345',
            'name': 'María González',
            'countryCode': 'AR',
            'taxId': '20-12345678-9',
            'entityData': {
                'company': {
                    'firstName': 'María',
                    'lastName': 'González',
                    'dateOfBirth': '1985-03-15',
                    'occupation': 'Software Engineer',
                    'income': 85000
                }
            }
        }
    }
)

result = response.json()
print(f"Action: {result['action']}")
print(f"Confidence: {result['confidence']}")

Upsert with Fuzzy Matching

curl -X PUT http://api.gu1.ai/entities/upsert \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "entity": {
      "type": "company",
      "externalId": "business_new_123",
      "name": "Maria Gonzales",
      "countryCode": "AR",
      "taxId": "20-12345678-9",
      "entityData": {
        "company": {
          "firstName": "Maria",
          "lastName": "Gonzales"
        }
      }
    },
    "options": {
      "deduplicationStrategy": "fuzzy_match",
      "conflictResolution": "smart_merge"
    }
  }'

// Will match "Maria Gonzales" with existing "María González"
// due to 80%+ similarity threshold

const response = await fetch('http://api.gu1.ai/entities/upsert', {
  method: 'PUT',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    entity: {
      type: 'company',
      externalId: 'business_new_123',
      name: 'Maria Gonzales', // Slight variation in spelling
      countryCode: 'AR',
      taxId: '20-12345678-9',
      entityData: {
        company: {
          firstName: 'Maria',
          lastName: 'Gonzales'
        }
      }
    },
    options: {
      deduplicationStrategy: 'fuzzy_match',
      conflictResolution: 'smart_merge'
    }
  })
});

const result = await response.json();
console.log(`Matched with confidence: ${result.confidence}`);
console.log(`Reasoning: ${result.reasoning}`);

import requests

# Will match "Maria Gonzales" with existing "María González"
response = requests.put(
    'http://api.gu1.ai/entities/upsert',
    headers={
        'Authorization': 'Bearer YOUR_API_KEY',
        'Content-Type': 'application/json'
    },
    json={
        'entity': {
            'type': 'company',
            'externalId': 'business_new_123',
            'name': 'Maria Gonzales',  # Slight variation
            'countryCode': 'AR',
            'taxId': '20-12345678-9',
            'entityData': {
                'company': {
                    'firstName': 'Maria',
                    'lastName': 'Gonzales'
                }
            }
        },
        'options': {
            'deduplicationStrategy': 'fuzzy_match',
            'conflictResolution': 'smart_merge'
        }
    }
)

result = response.json()
print(f"Matched with confidence: {result['confidence']}")
print(f"Reasoning: {result['reasoning']}")

Response Examples

Created New Company

{
  "success": true,
  "action": "created",
  "entity": {
    "id": "550e8400-e29b-41d4-a716-446655440000",
    "externalId": "business_12345",
    "type": "company",
    "name": "María González",
    ...
  },
  "previousEntity": null,
  "confidence": 1.0,
  "reasoning": "No existing entity found matching criteria. Created new entity.",
  "conflicts": []
}

Updated Existing Company

{
  "success": true,
  "action": "updated",
  "entity": {
    "id": "550e8400-e29b-41d4-a716-446655440000",
    "externalId": "business_12345",
    "type": "company",
    "name": "María González",
    "entityData": {
      "company": {
        "income": 95000
      }
    },
    ...
  },
  "previousEntity": {
    "id": "550e8400-e29b-41d4-a716-446655440000",
    "entityData": {
      "company": {
        "income": 85000
      }
    },
    ...
  },
  "confidence": 1.0,
  "reasoning": "Exact match found on externalId. Updated existing entity with smart merge.",
  "conflicts": [
    {
      "field": "entityData.company.income",
      "oldValue": 85000,
      "newValue": 95000,
      "resolution": "source_wins"
    }
  ]
}

Use Cases

Data Import from CRM

// Import business data from CRM, avoiding duplicates
async function importBusiness(crmData) {
  const response = await fetch('http://api.gu1.ai/entities/upsert', {
    method: 'PUT',
    headers: {
      'Authorization': 'Bearer YOUR_API_KEY',
      'Content-Type': 'application/json'
    },
    body: JSON.stringify({
      entity: {
        type: 'company',
        externalId: crmData.businessId,
        name: crmData.fullName,
        countryCode: crmData.country,
        taxId: crmData.taxId,
        entityData: {
          company: {
            firstName: crmData.firstName,
            lastName: crmData.lastName,
            income: crmData.annualIncome
          }
        },
        attributes: {
          source: 'crm_import',
          importDate: new Date().toISOString()
        }
      },
      options: {
        deduplicationStrategy: 'hybrid',
        conflictResolution: 'smart_merge'
      }
    })
  });

  return response.json();
}

Progressive Data Enrichment

def enrich_company_data(external_id, new_data):
    """Progressively add data to company as it becomes available"""
    response = requests.put(
        'http://api.gu1.ai/entities/upsert',
        headers={
            'Authorization': 'Bearer YOUR_API_KEY',
            'Content-Type': 'application/json'
        },
        json={
            'entity': {
                'type': 'company',
                'externalId': external_id,
                'name': new_data.get('name'),
                'countryCode': new_data.get('country'),
                'entityData': new_data.get('details', {}),
                'attributes': new_data.get('attributes', {})
            },
            'options': {
                'deduplicationStrategy': 'exact_match',
                'conflictResolution': 'smart_merge'  # Merge new with existing
            }
        }
    )

    result = response.json()
    if result['action'] == 'updated':
        print(f"Enriched existing company with new data")
    return result

Best Practices

Choose the Right Strategy:
- exact_match for clean, structured data with reliable IDs
- fuzzy_match for user-entered data with potential typos
- hybrid for most production scenarios
Handle Conflicts Gracefully:
- Use smart_merge for automatic resolution
- Use manual_review for critical data
- Check conflicts array in response for important changes
Monitor Confidence Scores:
- Scores below 0.7 may indicate weak matches
- Log low-confidence updates for review

Error Responses

400 Bad Request

{
  "error": "Invalid tax ID format for country"
}

500 Internal Server Error

{
  "error": "Failed to upsert entity"
}

Next Steps

List Companies - Query upserted companies
Update Company - Make targeted updates
Get Company - Retrieve full company details

​Overview

​Endpoint

​Authentication

​Request Body

​Response

​Examples

​Simple Upsert (Default Behavior)

​Upsert with Fuzzy Matching

​Response Examples

​Created New Company

​Updated Existing Company

​Use Cases

​Data Import from CRM

​Progressive Data Enrichment

​Best Practices

​Error Responses

​400 Bad Request

​500 Internal Server Error

​Next Steps

Overview

Endpoint

Authentication

Request Body

Response

Examples

Simple Upsert (Default Behavior)

Upsert with Fuzzy Matching

Response Examples

Created New Company

Updated Existing Company

Use Cases

Data Import from CRM

Progressive Data Enrichment

Best Practices

Error Responses

400 Bad Request

500 Internal Server Error

Next Steps